Grunden's 🐟 🦀

We got up to speed on brand values, product catalog, market space, and more with a questionnaire and followup client interview. We use this to become experts in the brand, the product, and the market.

Due to a small client budget, Grundens challenged us to be economical with research. we still have full wireframes, but for insights I stuck with a paid research database (Baymard) and our own internal research DoveTail catalog.

I created a simple navigation that breaks products into groups, with apparel being further split into men's and women's products. The category breakdown meet the needs of all four personas, and the gender divide helps women feel intentionally included.

The next important global component is product cards. These exist throughout the site as a moment where users commit, at least in intent, to consider purchasing a product. Luckily, this product card is pretty simple so we didn't have any client revisions.

The client had a razor-thin budget but still wanted one moment of personalization on the homepage. They gave us full reign to examine user data and come up with options. We ended up going with the Men / Women split since they are branching into women's apparel.

With global nav and product card completed, the rest of the puzzle came together over three batches. The most impactful pages have demos below, and all pages follow best practices.

With wireframes complete, I moved on to play a support role for the rest of the project.

After several months of hard work, we celebrated as a team. This is a necessary step, and belongs in every portfolio! We aren't robots, and it's nice to celebrate as a team.

This isn't necessarily part of the "project" per se, but it is part of my process and something you'll have to enjoy if we end up working together. I take notes during the project and review them with my oversight / manager afterwards to see what worked and what didn't.